Rebecca is a serial entrepreneur who creates problem solving consumer goods that are in the hands of over half million people around the world, and have been featured in the Wall Street Journal, the New York Times, multiple episodes of ABC's Shark Tank, Good Morning America and more. Rescate began her entrepreneurial career at the age of 25 in New York City. In the past decade, she has built four brands with unique creative products, including: CityKitty, HoodiePillow, Top.Down Planner, and Blankie Tails; while raising 3 children and residing in Yardley Pennsylvania with her husband. Rebecca joins Charlie to discuss one of his favorite topics: planning; and about how plans drive us toward success and happiness and also create luck.
Key Takeaways:
02:12 – What lead Rebecca to create Top.Down Planner
03:41 – The methodology that Top.Down planning is based on
04:59 – What if we just focus on the things that are of high value to us
07:36 – The importance of incorporating values in planning
09:04 – The ‘values exercise’ in Top.Down Planners
11:11 – When your values don’t align with how you are doing business
14:06 – How not to say ‘yes’ to everything and prioritizing your values in planning
17:12 – Difference between ‘planning’ and ‘planners’ or ‘schedulers’
21:09 – Spear-heading a re-education on planning
23:34 – Rebecca talks about Blankie Tails
25:16 – Rebecca talks about CityKitty
29:36 – Doubling down on Blankie Tails
31:53 – The 2016 version of Top.Down Planner and inventory management
33:58 – Some pros and cons of manufacturing products in the US
38:05 – Planning for and running four different businesses
41:56 – The power of planning
43:20 – From baby steps to bigger plans
Mentioned in This Episode:
Episode 55 - Planning Creates Luck with Rebecca Rescate