Linda Kaplan Thaler is an advertising luminary and author who is also the cofounder of the Kaplan Thaler Group and chairman of Publicis New York. She has created many iconic advertising campaigns such as Kodak Moments and the Aflac duck. She is a native New Yorker who has co-authored three bestselling books: Bang!: Getting Your Message Heard in a Noisy World, The Power of Nice, and The Power of Small. Her newest book is called Grit to Great, which she also co-authored with her business partner Robin Koval. The book takes readers back to the old-fashioned concept of it taking grit to make you successful, rather than relying on your talent, luck, or ability. Linda joins Charlie on the show to talk about that and much more.
02:02 – How Linda met Robin Koval.
03:57 – The idea of having grit and getting the idea to write a book about it.
07:42 – Grit never expires and the idea of retirement.
12:34 – The “lure” of retirement and how retirement should really be doing a job that you love.
16:26 – The self-esteem movement.
20:06 – Grit can be found in anybody no matter the age.
22:58 – Learn to accept failure.
25:32 – “Comfort addiction” and how we are a culture that doesn’t know how to be bored.
28:50 – Which grit builder practice Linda feels is the hardest for her at this stage in her life.
32:02 – The power of habit.
38:50 – The most unanticipated challenge Linda is currently facing.
40:12 – Everybody can get to where they want to go. Grit is the formula that gets you there.
Mentioned in This Episode:
Kaplan Thaler Group
Publicis New York
Bang!: Getting Your Message Heard in a Noisy World
The Power of Nice
The Power of Small
Grit to Great
Jack Ma, Alibaba
Sherry Lansing, Paramount Pictures
James Henry, In a Fisherman’s Language
Neil Postman, We’re Amusing Ourselves to Death
Todd Kashdan and Robert Biswas-Diener, The Upside of Your Dark Side