Angela joins Charlie Gilkey answer your questions and discuss how to determine what to delegate in your business, how to focus on high-value work, what low prices say about your products and services, and what to do when your getting off your schedules and productivity schedules.
[1:15] - Open invitation to share your questions and suggestions for discussion on the Facebook group.
[2:08] - How do I determine how and what to delegate in my business? How do you decide what low-value work is worth doing at all, and how do you determine which stuff to put off until a later time?
[3:05] - Charlie suggests making a list to guide your decisions about delegations. Are you doing the same thing every week (routinely) that could be delegated to someone else? Consider projects versus routines.
[7:04] - There are different levels of delegation: tasks, projects, and responsibilities. Ultimately, the goal should be to move toward delegating responsibilities, rather than delegating tasks.
[12:09] - Routines and other frequent tasks would be ideal to delegate, while more involved projects may not be worth the time spent making sure someone else can do the project. Focus on what will allow you to do more high-value work.
[14:25] - What can you delegate that gets you ten hours a week back?
[15:18] - Framework for business endeavors: Cash flow, opportunity, visibility. Use these principles as a guide to prioritize business goals.
[17:55] - Creative Cage Match! When all of your projects are pitted against each other, which one will be the first one that won’t get done? The last one left standing remains high priority. Completed projects should help to set up other projects.
[20:54] - When you see something priced low, do you assume it’s going to be crappy? Or do you assume the person is racing to the bottom to compete with price instead of great content?
[21:39] - Don’t assume people won’t pay a higher price for your product or service. There’s always a segment of customers that are willing to pay a different price - based on those who are interested in quality of content.
[23:34] - There is very little relationship between price and value, although many people do make that correlation when considering their purchases. Make sure you’re not selling yourself short based on the quality of your product.
[25:29] - Consider the placebo effect of pricing: once they’ve paid a certain amount, people will value something a lot more because they paid that amount, not necessarily because of the value of the product.
[29:43] - Be confident in the value that you’re putting on the table.
[30:42] - When you feel you’re getting out of cycles that support you, or you’re off your schedule, what do you do? What can we think about to get ourselves back on track?
[31:54] - Charlie notices he’s off his cycle when he starts to feel in a slump productivity-wise. Contextualize your experience. If it is something that is happening over a prolonged period of time, you may need to re-evaluate something about your process to get back on track.
[35:10] - Reset! Once you diagnose what the problem is, think about what changes you can make to increase your productivity.
[38:52] - To ask more questions, join the Creative Giant Campfire Facebook Group or directly e-mail Angela.
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