Productive Flourishing
Productive Flourishing
089: Build From What You Have with Sonia Simone
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089: Build From What You Have with Sonia Simone

Think about what comes to mind when I ask you to think about a marketer or sales person. Be honest! Did you think of a smart, soft spoken, insightful woman? If not, I hope today’s episode changes that for you. Sonia Simone is a marketing trend setter and founding partner of Rainmaker Digital, formerly Copyblogger Media. Throughout our conversation, she reveals how a risk averse, introverted and insanely curious writer became one of the leading voices in digital marketing today. Ready? Let’s do this!

Key Takeaways:

[1:03] Thank you to SaneBox.com for sponsoring episode #89.

[2:17] Charlie introduces Sonia and her line of work.

[4:22] What is it about marketing that got Sonia involved?

[6:34] There is an invisible aspect of digital marketing. Sonia explains.

[8:01] Sonia has always approached marketing from the content marketing perspective, even before there was a word for it.

[10:25] Marketing and selling are learnable skill sets; you don’t need to be born with them.

[12:29] Every human being on this planet has a certain set of assets and a certain set of constraints.

[15:28] Barriers are a lot easier to step over in digital platforms.

[18:39] Sonia walks us through her journey from corporate to Copyblogger.

[25:22] Sonia speaks on folks out there that sell business advice based on the fast outliers.

[28:58] Sonia likes Chris Gilbo’s flavor of entrepreneur teaching because it includes a big minimalist component. 

[32:06] Sonia talks on Clay Collins’ vision of being a business owner.

[34:10] “What’s the shortest line between me and a cheque?” - Naomi Dunford

[36:40] Internet Marketing for Smart People vs. Nice People!!

[39:49] Sonia has been highly focused on values lately.

[44:10] Naomi writes 85% of the things she says in her podcast Confessions of a Pink-Haired Marketer, which she has been her primary focus lately.

[48:34] What’s the most unanticipated challenge Sonia is currently facing?

[52:05] Sonia’s final words of advice: “Be honest about your own set of Legos and don’t try to build somebody else’s thing.”

Mentioned in This Episode:

SaneBox.com/Giant

www.copyblogger.com

Rainmaker Digital

Remarkable Communication

Clay Collins

Naomi Dunford

Internet Marketing for Smart People

Confessions of a Pink-Haired Marketer Podcast

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Productive Flourishing

Productive Flourishing

Productive Flourishing (formerly the Creative Giant Show) explores how to do the work that matters to become your best self in the world. Host Charlie Gilkey and occasional co-host Angela Wheeler take listeners on a deep dive into the lives of leaders, changemakers, creatives, and entrepreneurs who are thriving in life and business by doing work that matters. Listen in to see how they cultivate meaning, success, and happiness as well as their approach to productivity, business, health, and the challenges (yes, even the deep, dark ones) that show up in their lives.