Learn How to Navigate the 5 Stages of the Small Business Life Cycle to Grow Your Business
Praise for The Small Business Life Cycle
Excellent primer on how to grow your small business. No matter what stage you are in, this is a worthy read so that you can understand where you are and where you need to go. More importantly, Charlie lays out the specifics steps you need to take and what to focus on. I highly recommend it.” ~John Corcoran
Essential reading for the self employed. As a business coach specializing in working with the self employed, I know a lot of the ‘failures’ in small business come about because owners get bogged down on the details. The Small Business Life Cycle helps address that. It takes you off the shop floor and up to the board room (and higher) where you can take an aerial view, not just of the business itself but where you stand in relation to the business. It’s a quick read and though it is very general, I see that as more of a strength than a weakness. Rather than wading through heavier business books looking for answers, it will help the busy business owner work out where they need to focus their energy to move forward. If that requires more learning, they may have a better idea of subject areas to look for books that go into more detail. ~ Brett Jarman
Insightful and easy to understand overview of small business stages. As a small business owner, it was incredibly easy to identify where I am right now and what stage is next. After reading the book I have ideas on how to maximize where I am now as well as laying the foundation for the next step. A must read for any small business owner!” ~ Michelle Mangen
“I bought this book yesterday, and read the whole thing last night. I appreciate the short length – I’m running a growing business, I don’t have time to read long books! I also appreciated the simplicity. The author made his points clearly and well. Business books are often overwhelming and I only read the first couple chapters. I plan to re-read this book in a few months. We’re well on our way to phase 4, and have the personalities and tendencies to make many of the mistakes he warned about. I believe that just reading a few of the warnings, literally just a couple paragraphs, will change some decisions we make in the future and save us stress. I actually just got online to find a paperback copy to share with friends and our manager.” ~Melanie Burns
All substance, no fluff. The Small Business Life Cycle does the best job I’ve seen of pointing out the key opportunities and potential pitfalls that make up the daily reality of self-employment for professional service providers like me. I wish that I’d had this book when I first launched my company in 2000.” ~Stephen Lahey
A must for the small business owner who feels they are stuck in the mud. As someone who owned a small business for over 20 years, I wish this book had come out 10 or 20 years ago. It hit home for me as to why my business would get to certain point and just seem to not move forward anymore. An easy read and to the point without the dribble of many other books for small businesses that seem to have been written by someone who never had a small business. ~ artman
More about The Small Business Life Cycle
Small businesses have much different growth patterns than large corporations. Small business owners who look to large corporations for insight and guidance on how to grow their own businesses often feel overwhelmed and demotivated. The Small Business Life Cycle lays out the five stages of small business growth and explains how you can navigate each stage in your business. To be successful, you have to take the right steps at the right time.
Each stage has different challenges, strengths, inconvenient truths, and ways forward. This guide shows you where to focus your resources in each stage so you can grow your business efficiently.
Whether you’re thinking about starting a small business or you’ve been in business for a while, The Small Business Life Cycle will give you a better gauge to evaluate where you are and what you need to do next. If you’re growing fast and want to keep growing, this book will show you how to do it strategically. And if you’re stuck and don’t know what to do, you can determine what stage your business is in now and figure out what you need to do next to get unstuck.
This guide will specifically help you work through:
- Questions to ask before you start your own small business
- How to get a foothold in the market and why you should be marketing fewer things to fewer audiences
- Why some “successful” products and services will cause you to get stuck and lose momentum
- What four things must be in place to grow your business
- How not to break a successful, scalable small business once you’ve got it there
This no-fluff guide will lay out the foundation upon which you can grow your small business. While it won’t give you a specific business strategy – no business book can do that – it’ll show you what needs to be done so you can determine the right strategy for your business.
This guide is succinct and very accessible; you don’t need another long, hard-to-understand business book. No prior business education or experience is required to understand it, though prior education and experience will give you a deeper understanding of the insights in this book. You’ve got a business to grow, and this book is written to get you realigned, focused, and gaining momentum.