Jurgen at Time to Write has written a brief review of Paul Lemberg's Be Unreasonable that can be found here. Something he wrote really stood out to me: While people believe that systems are the death knell for creativity, the opposite is true. Systemized companies standardize the routine, relieving people's minds of trying to figure it out each and every day. Instead of focusing on the commonplace, people's minds are free to consider the extraordinary. Creativity soars.