Seth Godin returns to the show to talk to Charlie about his new book, This is Marketing: You Can’t Be Seen Until You Learn to See. They discuss how Seth defines marketing, how changing the wording of your marketing can make a huge impact, and how to measure what’s working in your marketing. Seth also talks about what it was like to be invited to join an organization he was thrown out of a few years back.
Seth Godin: This is Marketing (Episode 202)
Seth Godin: This is Marketing (Episode 202)
Seth Godin: This is Marketing (Episode 202)
Seth Godin returns to the show to talk to Charlie about his new book, This is Marketing: You Can’t Be Seen Until You Learn to See. They discuss how Seth defines marketing, how changing the wording of your marketing can make a huge impact, and how to measure what’s working in your marketing. Seth also talks about what it was like to be invited to join an organization he was thrown out of a few years back.