The Engagement Threshold: The Key To Consistent Creativity and Productivity

How long can you concentrate and focus on one thing before your energy and attention begin to falter? How long does it take you to engage in a particular thing to make the effort of engagement worth it?

The answers to those two questions make up (what I’m calling) your engagement threshold, and figuring out your engagement threshold is probably the most important thing you can do to become more consistently creative and productive.

A long time ago, I wrote a post called A General Theory of Productivity, in which I said that one of the components of an effective productivity system is “ideal time.” I’ve been working with that idea in one form or the other for the last year (and change), and your ideal time is identical to your engagement threshold.

Your engagement threshold consists of three factors:

  1. How long you can work on one thing
  2. How long it’ll take you to get something meaningful done
  3. A consideration of the particular task at hand

I’ll explain each of these, in sequence.

How Long Can You Work on One Thing?

This component of your engagement threshold relates to the upper limit of how long you should plan to sink into something.

Let’s take writing a blog post as an example. Each post will require a different amount of time to complete, but regardless of that, we each have a gut feel for the longest we’d be able to write before we’d need to switch to something different under ideal circumstances. For instance, if you know that the longest you’d be able to go before you eat something is four hours, then four hours represents the limit of your engagement threshold – your effectiveness will drop dramatically the longer you try to go past four hours.

This component of your engagement threshold gives you that good upper edge when it comes to looking at your time as a container for the things you need to do. The idea is to look at your daily workflow and to free up as many large blocks of time as you can so that you can do some creative heavy-lifting, but it’s only part of the information you need to know. You’ll also have to answer…

How Much Time Do You Need to Make Meaningful Progress on Something?

One of the most common themes that have come up from my work with creative folks is that they’ve chopped their days up into so many incoherent chunks that they resist starting anything because they can’t get “into it” for long enough to make a difference. In other words, since they can’t fully engage with a task, they don’t.

Few things are more frustrating to a creative person than to be lit afire with a rich idea and being unable to do anything with it. A continual pattern of doing this eventually shuts down the creative process and stalling habits develop in the meantime. You’re not doing what you want or need to do, but you can’t disengage because you’re on the clock – this state is what I call the “middle ground.” (Note: This is one of two kinds of middle grounds that I talk about. The other is meaningful play, and that’s a good middle ground. This is confusing but also representative of our reality.)

Let’s return to our previous example of writing. It’s hard to do something worthwhile in 30 minutes, so rather than try to engage in writing for 30 minutes, most of us do something else, like check email or fiddle around with our To-Do lists.

If our days were spent just on discrete tasks, it would be one thing, but that’s not quite the way things work. There are the discrete tasks that we do and then there’s the time we spend switching between tasks.

What Really Keeps Us from Engaging

Every time you switch tasks there’s a switching cost. Since this switching cost is intangible, many of us don’t recognize it – but it’s real nonetheless and I’ll show it by making it a bit more tangible.

Let’s imagine that you’re a writer who has two different computers in two separate rooms. One computer is set up with all of your favorite writing tools but can’t connect to the Internet. The other computer can connect to the Internet but doesn’t have your favorite writing tools on it. Got it?

Imagine how much time you’d spend in transition between either writing or doing Internet-related tasks if you switched back and forth every 20 minutes. Imagine how frustrating it would be if the information you needed for a given task was on a different computer than the one you’re currently using. That time and frustration would present very real switching costs that would create a gaping hole in your workflow.

But, here’s the deal: those same costs are present in your cognitive workspace. Switching contexts from writing to email to Twitter to phone calls to going to the bathroom presents distinct breaks in engagement, and those breaks come with costs. It’s like running a marathon where the finish line keeps getting moved in radically different directions that causes you to switchback.

So you might have two hour-long calls at 2 pm and 4 pm. At around 1:45, you’ll naturally start to disengage from whatever you’re doing before that 2 pm call and after that 2 pm call, you might have a hard time engaging in anything until 3:15. But you’ll also disengage at 3:45 for your 4 pm call in the same way. If your “work hours” for the afternoon are 1 pm to 5:30 pm, you’ll be hard-pressed to get a lot done that afternoon outside of your calls. On paper, you have 2.5 hours to get things done – but the reality on the ground is that you have about half of that, and even then it’s not in a big chunk.

I needed to talk about the idea of switching costs because of its’ relationship to the lower limit of our engagement threshold. On paper, our schedules are spacious, but it’s more common for switching costs to make it such that we don’t have time to engage in some of the meaningful, bigger projects that we’d like to advance. Despite the fact that the time isn’t there, we beat ourselves up like crazy and are both frustrated and unproductive.

Switching costs are also a bit of the reason why I’m adamant about asking people why they’re trying to save time. If you alter the relaxed quality of your work just to save 30 minutes that don’t make a real difference to the things you want to do, you’ve added stress to your day for no effective gain. As I’ve said before, the juice isn’t worth the squeeze.

With switching costs covered, we can finally take a look at the last component of engagement threshold.

Different Things Have Different Engagement Thresholds

One of the reasons we default to things like email, Twitter, and list-fiddling is because we know we can do something in those contexts. In 30 minutes, we can process email messages and perhaps go ahead and swallow a frog for the day. We can poke around on the Internet and maybe catch up with friends on Facebook or Twitter.

What you might not expect me to say is that this is probably the best way to use that time, assuming that they are things that need to be done in the first place. It’s far better to plan on doing that stuff during those transition zones than to plan on doing a lot of creative work – it keeps you consistently productive and allows you to use the energy and resources you have to your best ability.

When it comes to creative stuff, though, your engagement threshold will be higher. This is why it’s critically important to slot your creative stuff to the times in which you’re the most productive and stick to doing it then – if you don’t do it then, you won’t do it. It’s damn hard to engage in something creative when you know you have only 30 minutes before you’ll have to start disengaging and moving on to something else.

The problem, of course, is that we slip up and get caught up in paying switching costs associated with the different things that distract us, with the final result being that we never build the inertia we need to on projects, and we settle into the habit of project shuffling. We get something to a certain point, get distracted externally or internally, and start something else without ever coming back to the first thing. Your engagement threshold determines how much momentum you can get going on something in any given day, and since you’re not meeting the minimum of our engagement threshold on creative projects, they don’t get done.

There’s a flip side to this, too. Sometimes people allocate too much time for some of their tasks, when the upper limit of their engagement threshold for those particular tasks is much lower. There’s only so long you can stand to do those things you don’t want to do before you become ineffective or start resisting the hell out of it. For instance, if you have some difficult calls to make, it probably doesn’t serve you well to program a whole afternoon of making those calls; you’re less likely to start in the first place and you’ll probably get only one or two done before you’ve had enough.

It’d be better to do something like plan to make one or two calls before you do something you want to do or something that’s otherwise rewarding – we’re not above our natures to be motivated to do something difficult because of the reward on the other side. Better to make one call a day for a week than to schedule five for an afternoon that never comes to pass.

One last bit of theory before I wrap this post up.

Engagement Threshold Does Not Equal Flow

It might seem like engagement threshold and Flow are one and the same thing, but they’re not. You can be engaged in something without being in Flow, but you can’t be in Flow without being engaged. In that sense, Flow is a type of engagement.

As I mentioned in the heatmapping post, you can be insanely productive and effective without being in a hypercreative state – in fact, some of the biggest gains in effectiveness can come from learning to harness the power of the “engaged but not Flow” state. There are two reasons for this: 1) this state is more common, and 2) with some self-discovery, you can figure out how to get yourself into the near-peak state more easily than you can get into the Flow state.

But wait, there’s more! The near-peak state happens before and after Flow. If you can consistently get yourself into the near-peak state, you’ll experience Flow more frequently. And, the more you figure out the best things for you to do while in near-peak, the less dependent you’ll become on all the magic happening during Flow.

Imagine a day in which you spend 2/3 of your time engaged in this way. How much more would you be able to do with less effort compared to when you’re engaged for only 1/5 of your day? If your experience is anything like what I’ve seen in myself and my clients, it’d be a complete game-changer. Being consistently productive and creative is a marathon and incremental improvement sustained over time makes a huge difference.

Where Do We Go from Here?

In future posts, I’ll talk about the application of these ideas and show how you can make a few shifts that’ll have a marked impact on your ability to use your resources in a way that helps you build momentum with less intentional effort. I’ll, also, tie up some loose ends on things that aren’t clear from this post.

If you’ve been reading this blog for a while, you can see the general theme of my approach to meaningful action here; rather than trying to force your work into a system, it’s far better to have your system be something that helps you work the way you work. If you know that you need two full hours to fully engage in something, you can allocate two full hours instead of thinking you can do it in four 30-minute chunks. The equal quantity of minutes in those two scenarios do not translate to an equal quality of minutes.

You might be uncomfortable with these ideas because, while they’re fine and good in theory, you think it’s simply impossible for you to change the way you work for a myriad of reasons. Over the past couple of years, I’ve become very familiar with this response, and while I get it, I’ll also say that many people don’t think about the time they do have control over. Sure, your boss or coworkers might hijack your time during the workday, but what keeps you from using your time wisely in the mornings, evenings, and weekends when your boss and coworkers aren’t around? Why must you work the same way you work when your kids are at the sitter or asleep as you do when they’re jumping on your lap?

One final thought. Imagine that you were able to make a few changes during the next week that gave you three additional periods of time in which you could meet your engagement threshold on a really important project or two. How much difference would it make to you to have three more meaningful chunks of something done within the next week? It turns out that if you use the two-hour rule to make meaningful progress on your projects, it makes huge differences over time. (Read on to see how that works.)

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  1. says

    What I especially like about this post is the idea that different tasks have different engagement thresholds…and therefore some will be ill-served by too little time allotted, others ill-served by too much. This is a big perspective shift for me — that the appropriate time blocks differ. Any suggestions for *how* to identify the engagement threshold for a given task? Are you a fan of timers, for example?

    • Charlie says

      I do have some suggestions on this that’ll come up in the next few posts in this sorta-series. Timers have a place, too – not so much for constricting time, but for figuring out what your patterns are.

  2. says

    Charlie, you have this fantastic way of putting into words stuff that’s sort of bubbling around in the back of my mind. Thank you! :-)

    I’ve got a case study on this one, sorta. From Jan – March ’09, I was writing 500 words on my novel, religiously, every morning, which took me 30-45 minutes.

    Guess what? Not only did I resist getting up and started with the day, with my heaviest creative task preceding caffeine, I also found myself struggling with what you explain so well in the article – getting into a creative state and having to come out of it too soon.

    Now that I’ve rejigged things so that I typically work on the novel for two – four hours at a stretch, I’ve found that not only has the quality of the writing improved, it feels much more like something I *enjoy* doing and can relax into.

    I find that a 30-minute time chunk is good for planning, outlining, and brainstorming type tasks. (I’m not sure how you’d categorise these – they aren’t pure admin, but they come before actual creation, generally.)

    Really looking forward to reading more of your thoughts on this!
    .-= Ali Hale´s last blog ..Staying Focused on Tasks That Matter =-.

    • Charlie says

      That’s an awesome example, and mirrors my own experiences with myself and friends/clients. The last thing we want when we’re doing something like writing a novel is to have that internal resistance at work, especially when there are all kinds of others working on us, too.

      Those 30-minute chunks you mention are an interesting feature in my day, too.

  3. says

    Wow! I saw myself in this post. Your phone call example was me the other day. I blocked an hour for the call, it ran over, and then I had to take a break which meant the next task on my list got bumped which dominoes all the other tasks on the list.

    Lesson-build in a break between tasks.

    This has been a week of a-ha’s and revelations for me. Thank you for being one of them!

    .-= Amy Crawley´s last blog ..A Minor Disappearing Act =-.

  4. says

    In order to be creative and consistent in your productivity process, I think you have to be passionate by the idea of the project that you’re involved in. Of course, if the project is big, you risk to loose your focus and so you can become less productive, but that only means that you need to take a small break and re-focus!

  5. says

    Ok, this pretty much explains why I’ve been delegating my time-consuming and most creative tasks to evenings and weekends when things are calmer.

    I feel like I can’t get enough time during the day with all of the distractions and I do exactly what you say. If I have a call, I end up losing at least an extra 15 minutes before and after. I don’t like calls very much for that reason although they are necessary at times, of course.

    Anyway, I just skimmed this quickly. Can’t wait to read it again more thoroughly when I get a better moment. And can’t wait to see what you have coming up too.

    Thanks, Charlie. You rock!!!
    .-= Naomi Niles´s last blog ..Design Still Matters =-.

  6. says

    I love the post, Charlie!

    It really made me think about where all of my time is going. I also love your theory about transitioning from one task to another – it makes loads of sense now that I think about it!

    I’m going to try to keep a record of how long I can work or write without my mind starting to wander. I think 2 hours may do the trick – since I often find myself more engaged when I’m writing a 2 hour post rather than a 45 minute article.

    Then, in between projects and while I’m transitioning, I can spend some time reading blog posts and expanding on my current knowledge-base. At least that’s more useful than hanging around Facebook – something I’ve been doing less and less recently.


  7. says

    Certainly gave me something to think about first thing in the morning before getting down to writing. Since I haven’t drawn up my to do list for the day yet, I’ll implement these ideas.

  8. says

    I think another component of this is not just how long you can be engaged but how much of a break you need before coming back to it. If you wait too long you start to forget some of the details and it’s harder to get started again. If you just long enough though you give your mind time to play with ideas in the mean time. This can often help creatively as you’ll come back with a different frame of mind, or you may understand the problem better etc.

  9. says

    I think the most important thing about all this, is to build the awareness to know how we best work, and the discipline to use those tactics consistently.

    I’ve had great success using what I call GSD (Getting Shit Done) mode- a 2 hour period where I work on 1 task, while listening to a 2 hour music podcast. I focus on one task and one task only for those 2 hours, then I chill for a while. But for 2 hours, nothing else in the world matters except for what I’m doing, and the uplifting melodies blaring in my headphones.

    Great work is not a coincidence, it’s when talent & drive are used in conjunction with optimal workflow processes. Cheers!

  10. says

    You don’t build inertia; you build momentum. (around paragraph 25). Nevertheless, I get what you mean. Thanks for the article.

  11. Donna Haynes Robertson says

    I find this post both helpful and fascinating. I am confused about one thing, though. How does one determine the heat mapping time slots. It’s fairly easy to determine the time for sleep(gray). But what about the nova, etc. (green, yellow, orange and red)? I have heard that taking your temperature at 2 hr intervals will help you to know your most productive times, with your higher temps being the most productive. Is this what you did? Or was it more a case of trial and error for you?
    Thanks for the article.

  12. says

    Within a couple of days reading your blog, you managed to change my attitude towards planning of the past 20 years (= “plans don’t work for me”) into what I’ve been looking for since the mid-seventies: A way of planning that DOES work for me.

    The big difference? I’ve used plans as a way to force myself to do things I didn’t want, now I see them as a chance to focus on what I do want.

    Your explanations of how things go wrong are brilliant! And so spot on…

    Thank you so much!

    • says

      Welcome to the community, Maria! I’m elated to hear that I’ve been able to help you take a fresh look at planning, and you’re absolutely right, if planning is so closely joined to things we don’t want to do, it’d be easy to write it off. Thanks for commenting.

  13. Harriet says

    This is the most important thing I have read so far. There is so much nodding and ahaing and ohing and notes made by this content. Thanks!

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