Learn While You’re Doing

Seth’s latest post You don’t know Lefsetz? was coming from the right place, but as I read it, I had a strong sense that it would shut down a lot of people. Here’s the ending: If you don’t know who the must-reads in your field are, find out before your customers and competitors do. Too much doing, […]

Get Your Content to Work Harder for You Through Licensing

Editor’s note: This is a guest post by Rachel Rodgers. Well, today is a treat because we’re going to talk about leveraging your intellectual property (loose translation: more bank in your tank). You’ve probably heard of all sorts of ways to extend your content to make it work harder for you. Books, courses, and events […]

Episode 30: Advancing Craftsmanship with Breanne Dyck

Highlights of This Episode: How an unexpected email made Breanne realize that she could make courses and start helping people What Breanne did to overcome her aversion to taking risks and experimenting Why the “hack first” mentality is actually making us less effective How perfectionism and the curse of expertise are keeping us from being […]

Less Is More Applies to Conferences, Too

I was at the Authority Rainmaker Conference today and it’s been a great conference. The speakers have delivered insightful ideas and, even better, have made their presentations relevant to the context of the audience. You’d think it would be a given that speakers would do that, but alas, that’s not always the case. As I […]

What to Do If You’re Feeling Scattered

Clients and other creatives I run into often tell me that they’re feeling scattered. Over the years, I’ve seen three different ways people are scattered, so I’ve learned to ask a few questions to see what’s at play: Are the projects you’re working on taking you where you want to go, or not? Do you […]

Which Kind of Expert Are You?

There are two types of expertise: functional expertise and accorded expertise. You can be an expert, then, by acquiring either functional expertise or accorded expertise, and neither one is better than the other, depending on what you’re trying to do. Functional expertise is accrued through study, deliberate practice, and experience. While you don’t necessarily have […]