Diversity is a hot button issue nowadays. The country is moving towards a more multicultural and diverse environment, with diverse audiences possessing significant buying power. It’s important for brands and marketers to recognize this immense potential. Embracing diversity is not only the right thing to do, it’s the best decision you can make for your business. Ignoring diversity means you’re leaving money on the table. While many brands recognize they should be embracing diverse audiences, there is also a disconnect in the how of it.
This guest post by Nailah Blades breaks down the do’s and don’ts for small business owners on how to authentically build an online community that is diverse and inclusive.