It’s amazing how some of the smallest of tasks can take on a life of their own. Of course, the truth of it is that they don’t take on a life of their own – we are the ones that give them their vitality.
It could be something as simple as paying a bill, even though we have the money to pay. Or it could be responding to an email that make take 3 minutes to do if we’d just make up our mind and do it.
I’ve written about these types of things before – I call them frogs based off a quote from Mark Twain:
“If you know you have to swallow a frog, swallow it first thing in the morning. If there are two frogs, swallow the big one first.”
Someone recently commented that she didn’t much care for the violent, destructive nature of the metaphor, and I can see her perspective. So let’s change it up a bit: if you know you have to catch a frog, do it first thing in the morning; if there are two frogs, catch the big one first. The reason to catch it first thing in the morning is so that you avoid increasing the dread-to-work ratio.
The Dread-To-Work Ratio, Explained
Most tasks generally require a fixed minimum amount of work – meaning that doing it later won’t make it any easier. If it was going to take five minutes at first, then odds are, it’s going to take at least five minutes whenever you do it. The “work” part of the equation stays the same.
It’s the “dread” that increases substantially with time. The longer the tasks sits there, the more you think about it, and the amount of time you’ve invested in thinking about and putting off the task somehow gets added to the psychological “size” of the task. The frog gets bigger and wartier, and the warts themselves start growing hairs and warts. It feels that way, at least.
At a certain point, the distinction between directly working on that task and indirectly working on it blurs to the point in which it doesn’t make sense to make the distinction. If you’ve spent all day (or week) avoiding and fretting about it, then you’ve spent time and energy on it that you could have spent on other things. To think about it in terms of the “soft costs” of inaction belies the point that it’s still costly, nonetheless.
A Frog A Day Keeps Your Anchors Aweigh
My prior suggestion to catch the frog first thing in the morning is not quite fine-grained enough, to be honest. Just like time, all frogs are not the same. A frog that requires a creative solution to catch needs to be chased during creative times. When a bunch of little frogs can be caught at the same time, they should be batched and caught together. But be honest with yourself about whether you’re putting off catching your frogs because you have a more effective plan or because you really don’t want to do them.
I often advise my clients to identify their frogs and catch at least one a day (if they have any – which we all do). By doing so, three inter-related things happen: 1) the dread-to-work ratio stays pretty low, 2) they get fewer and smaller frogs, and 3) they’re able to build some pretty serious momentum with their products. These results are a bit counter-intuitive, so I’ll explain what’s going on.
Since they identify the frogs early on, acknowledge them for what they are, and catch them sooner rather than later, the dread-to-work ratio stays as low as possible. Because they start thinking about the nature of their frogs, they see trends and patterns in their workflow; once they see those trends and patterns, they can start working on eliminating the parts of their lives that are generating the frogs in the first place. Lastly, because they’re releasing a lot of negative energy and doing fewer of the things they’d rather not, they can spend that time and energy on the things they actually want to do.
But I should be clear here: there will always be frogs. They may be smaller…they may come up less often…and they may be an entirely new type of frog, but they’ll pop up nonetheless. Spot ‘em, catch ‘em, and move on to the next thing – there’s no need to increase the work by dreading it so much.
What frog is staring you down right now? Is it really that big, or can you take care of it today?




[...] stuff), or check out Charley Gilkey over at Productive Flourishing (check out what he wrote about Frogs and Anchors; my thoughts exactly, but more awesomer). If you can’t find the cure for what ails you [...]
[...] swallowing the big frog (see Charlie Gilkey at Productive Flourishing for more on frog swallowing) of getting your tech-savviness started with a web presence for that cool thang you do, one of the [...]
[...] Eat That Frog! and Frogs, butterflies and productivity). Productive Flourishing has an article “A Frog A Day Keeps Your Anchors Aweigh” where the frogs are used again…but there is an explanation of the dread-to-work ratio, and a [...]
[...] A Frog A Day Keeps Your Anchors Aweigh | Productive Flourishing http://www.productiveflourishing.com/a-frog-a-day-keeps-your-anchors-aweigh – view page – cached It's a lot easier to avoid the increasing the dread-to-work ratio by catching frogs as they come up. Frogs? Dread-to-Work Ratio? Read on to find out more… — From the page [...]
[...] At a certain point, the distinction between directly working on that task and indirectly working on it blurs to the point in which it doesn’t make sense to make the distinction. If you’ve spent all day (or week) avoiding and fretting about it, then you’ve spent time and energy on it that you could have spent on other things.” — Charlie Gilkey, Productive Flourishing [...]
[...] At a certain point, the distinction between directly working on that task and indirectly working on it blurs to the point in which it doesn’t make sense to make the distinction. If you’ve spent all day (or week) avoiding and fretting about it, then you’ve spent time and energy on it that you could have spent on other things.” — Productive Flourishing [...]
[...] bigger actions. But truly, it’s worth the effort. I like to think of Charlie Gilkey’s Dread-To-Work Ratio – don’t let apprehension get out of proportion to the actual difficulty [...]
[...] swallowing the big frog (see Charlie Gilkey at Productive Flourishing for more on frog swallowing) of getting your tech-savviness started with a web presence for that cool thing you do, one of the [...]
[...] A Frog A Day Keeps Your Anchors Aweigh [...]
[...] point, the article calls them frogs from an example in another article, is the longer you put a task off, the bigger and uglier that [...]
[...] Gilkey, A Frog A Day Keeps Your Anchors Aweigh, Productive [...]
[...] A Frog A Day Keeps Your Anchors Aweigh by Charlie Gilkey [...]
[...] Gilkey, A Frog A Day Keeps Your Anchors Aweigh, Productive [...]
[...] even people who do what they love sometimes have to swallow a frog. And even people who are great at asking for what they want – they don’t always get [...]