I’ll make this one quick.
I was talking to a long-time reader over the weekend, and here’s how part of the dialog went:
Charlie: “It was a great week! I created a lot of cool stuff – but the newest thing for me was that I released a product.
Reader: “You released a product? Did you announce it on the blog?”
Charlie: “Er…sort of. It was at the end of last Monday’s post.”
Reader: “Oh, I didn’t see that. You might want to make it more clear to your readers.”
Charlie: “Yeah – you’d think I would of thought of that, given that I help people launch products.”
Some of you know that I’m trying a new product release model, and what I’m trying not to do is spend a lot of time promoting and marketing products. I want to create some great, affordable stuff that helps people, tell you it’s available, and then get back in the workshop to do it all over again. I’ll write more about this soon.
Somewhere in the process, though, I completely spaced the fact that many blog readers aren’t on my newsletter and they also read the blog through feed readers. None of the banners, newsletter announcements, and tweets about the product made it to the long-time readers and supporters who might actually be interested in the product.
Sadly, the first question I would’ve asked a client is, “Did you announce the product release on your blog?”
The moral of the story: think about all of the ways your audience reads your content and make sure to send information to the channels they’re watching – especially those channels that have the most watchers in the first place.
So, let’s try this again: Click here to check out Email Triage, my new product that helps calm email stress and overwhelm. It comes with a guided audio program, an ebook, and a worksheet that has the process in a 3×5 format. You get all of that for $10. Thanks for your interest and support!
Ali Hale says
I totally didn’t spot that you hadn’t done a blog post on this (I am in the newsletter …)
Fellow PF fans, do go and snap up Email Triage! I didn’t even think I needed it – my inbox is messy but pretty much up-to-date – but I found it a *great* way of getting some clarity and calm in under 30 minutes. The audio and ebook quality were very impressive, and I don’t think I’ve ever seen a similarly strong product for $10.
Also … if you’re not on the newsletter, get on it! Charlie sends cool stuff (y’know, like discount codes and special new planners and stuff), and never wastes your time. The little box to sign up is up there in the right hand sidebar, under the heading “Join the Newsletter”.
.-= Ali Hale´s last blog ..Review: How to be Rich and Happy (by Tim Brownson and John P. Strelecky) =-.
For the record, I did not pay or endorse Ali for her testimonials. :p
@Ali: You’re a dear! Thank a ton for the suggestions you made to other readers, and the encouragement came at exactly the right time!