I’m excited to announce that our Epic Launch Playbook is now available for purchase. The course is a homestudy version of the wildly-popular Epic Launch Class we conducted last year; in this month-long course, you’ll learn the fundamentals of how to move from rough idea to great online launch.
Many people struggle with lackluster results in launching their product because they decide what product they want to create and then figure out how to sell it. The Epic Launch Playbook takes the better and opposite approach: it starts with an examination of what your market needs and wants and then moves to what product solves their problems.
By taking this approach, you start off having already won most of the sales battle. It also avoids all the time, expense, and heartache that goes into making something that doesn’t sell.
The Epic Launch Playbook takes a playbook approach rather than a one-size-fits-all approach because the one-size-fits-all approach only fits the person selling the product. You’ll learn how to mix-and-match launch styles with different kinds of products and learn why some launch styles are better for some kinds of products than others. You’ll learn how to put together and sequence sales series, which takes a lot of the guesswork out of launching. Why I’m most excited about this product is that you learn how to think and work your way through launch decisions rather than just what to do; you’ll be taught to fish rather than given this one-time fish. That’s the very best thing I can do for you.
One bit of feedback that we’ve gotten is that many people found the course valuable because it showed them that they weren’t ready to launch yet because they needed to learn more about their customers and increase the size of their sales channels (i.e. email lists) so they could have a better launch down the line. I’m always straight up about the fact that it’s very, very unlikely that you’ll have thousands of sales with hundreds of prospects. To get hundreds of sales, you need thousands of prospects. There are outliers to this guideline, but they are quite rare.
The spring sales season will be upon us before too long – this is one of those things I touch on in the course – and there is still time to start finishing a product and getting it ready for a great launch. Learn and apply now so you can build and launch then. This product is accessibly-priced so you don’t have to break the bank to learn how to fill it.
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