Why Creative Entrepreneurs Don’t Need to Worry About Free
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I'm going to join a conversation that I think has been moving way too quickly. Yes, it's the whole Free conversation. So, a quick recap: Chris Anderson wrote Free: The Future of a Radical Price (amazon link), which showed how prices for digital goods tend to fall to zero. Businesses must adapt their marketing and distribution plans to account for this, or they'll find themselves beaten by their competitors who are offering a similar good, service, or content for free.
Why Creative Entrepreneurs Don’t Need to Worry About Free
Why Creative Entrepreneurs Don’t Need to…
Why Creative Entrepreneurs Don’t Need to Worry About Free
I'm going to join a conversation that I think has been moving way too quickly. Yes, it's the whole Free conversation. So, a quick recap: Chris Anderson wrote Free: The Future of a Radical Price (amazon link), which showed how prices for digital goods tend to fall to zero. Businesses must adapt their marketing and distribution plans to account for this, or they'll find themselves beaten by their competitors who are offering a similar good, service, or content for free.