Why Timing Is So Critical to the Success of Your Launch

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. - Al Ries

While getting your launch's timing right won't guarantee your success, getting it wrong will definitely make it harder for you to be successful. Getting your timing right is one of the most important things you can do to have a great launch. (Click here to tweet this. Thank you!) In today's video, I discuss why timing for launches is so critical and point out the things many people - including my team - routinely forget or don't leave enough time for. I have a lot more I want to share about the strategy of launching and I don't want to bombard everyone with all of it, though there will be another video or two in the next week.

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