The Hidden Economics of the Mega Launch Strategy
[If you're reading this via email or RSS, you may need to click through to watch the video.]
Launching is a big deal for many business, but especially so for internet marketing and online businesses. While there's a lot of talk about the "how" of it, what's less often discussed is the economics of it. That's what we tackle in this video.
As I say in the video, I've got lots of ideas for these but haven't really been happy with the state of my recording studio. After watching Pam's video on marketing tips the other day, I decided it was time to start practicing what I preach and just get it out there. I'd rather get this to you today than spend another few months worrying about how to produce it so that it looks professional. (In a bit of irony, over-production is a trait of some of the strategies that I'm characterizing.)
There are a few additional points I'd like to add - one of the downsides of video is that it's easy to forget some important points:
I'm not saying the Mega Launch Strategy is a bad one or saying it shouldn't be used. The point of this video post is to give you some additional information and trends to consider as you decide how you want to launch products and build your business. It has plenty of advantages when done in the right way with eyes wide open.
The cherry-picking of testimonials that I mention here is a common practice across industries.
Some of these programs and formulas are quite good at teaching marketing and sales fundamentals. I've learned through time and experience that it's often not the originators to be faulted, but the way in which others use, modify, and push the programs that we should be concerned about. Remember, how people use the tools is not an evaluation of the tool itself. (Click to tweet - thanks!)
One down, many more to go. Thanks for watching. :)