Check out The 3Ps of Pricing: Perception (Part 1) and The 3Ps of Pricing: Placebo (Part 2). Thus far in the series, we've discussed the considerations of Perception and Placebo. As you may recall, Perception was the pre-purchase consideration in pricing, whereas Placebo was the post-purchase consideration.
The 3Ps of Pricing: Positioning (Part 3)
The 3Ps of Pricing: Positioning (Part 3)
The 3Ps of Pricing: Positioning (Part 3)
Check out The 3Ps of Pricing: Perception (Part 1) and The 3Ps of Pricing: Placebo (Part 2). Thus far in the series, we've discussed the considerations of Perception and Placebo. As you may recall, Perception was the pre-purchase consideration in pricing, whereas Placebo was the post-purchase consideration.