Successful Launches In The Past Don’t Make You Innovative Today
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Editor's Note: This is a guest post by Marissa Bracke. Just because people are buying your stuff doesn't mean your tactics are effective. Sometimes it's just a lack of alternatives. As an (admittedly oversimplified) example of this idea, look at the airline industry. The airlines make a lot of money. So if we assume that makings lots of money means everything's working fine, then the airline industry is working fine. People are actively dissatisfied with the airlines, yet they continue to buy from them. Does that mean that it's safe to dismiss all customer dissatisfaction with the major airlines? Of course not. It means that travelers don't have readily accessible alternatives outside of the major airlines. The airline industry continues making loads of cash because customers lack alternatives.
Successful Launches In The Past Don’t Make You Innovative Today
Successful Launches In The Past Don’t Make…
Successful Launches In The Past Don’t Make You Innovative Today
Editor's Note: This is a guest post by Marissa Bracke. Just because people are buying your stuff doesn't mean your tactics are effective. Sometimes it's just a lack of alternatives. As an (admittedly oversimplified) example of this idea, look at the airline industry. The airlines make a lot of money. So if we assume that makings lots of money means everything's working fine, then the airline industry is working fine. People are actively dissatisfied with the airlines, yet they continue to buy from them. Does that mean that it's safe to dismiss all customer dissatisfaction with the major airlines? Of course not. It means that travelers don't have readily accessible alternatives outside of the major airlines. The airline industry continues making loads of cash because customers lack alternatives.