People will spend an inordinate amount of time to save a few dollars. There's often a lightbulb moment that happens when you ask them to calculate their time-dollar value, because it reveals that they're spending more in soft costs than they're accounting for.
Soft Costs Are Real Costs
Soft Costs Are Real Costs
Soft Costs Are Real Costs
People will spend an inordinate amount of time to save a few dollars. There's often a lightbulb moment that happens when you ask them to calculate their time-dollar value, because it reveals that they're spending more in soft costs than they're accounting for.