Choosing Your Strategy in a Media-Centric Business
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I was talking to a mastermind buddy who was working through whether to pursue a sponsorship strategy. His concern was that he wasn’t sure whether it was a long-term play or a short-term play. Here’s the deal: Books are probably the only long-term play we have in a media-based business, but books (at a certain level of platform size) aren’t a good short-term business play. Every other business strategy that’s based on a medium is at best mid-term, depending on how long “long” is. In the mid-2000s,
Choosing Your Strategy in a Media-Centric Business
Choosing Your Strategy in a Media-Centric…
Choosing Your Strategy in a Media-Centric Business
I was talking to a mastermind buddy who was working through whether to pursue a sponsorship strategy. His concern was that he wasn’t sure whether it was a long-term play or a short-term play. Here’s the deal: Books are probably the only long-term play we have in a media-based business, but books (at a certain level of platform size) aren’t a good short-term business play. Every other business strategy that’s based on a medium is at best mid-term, depending on how long “long” is. In the mid-2000s,