One of our Lift Off alums recently asked how to deal with copycats and idea thieves. She’s been rocking it, getting great press, and things are taking off for her – and, as it always happens, copycats and idea thieves have started showing up and taking her work and phrases as their own.
One of the surest signs you’re doing something right is when people start swiping and imitating. A far worse fate is remaining in obscurity or creating ideas that aren’t worth stealing and spreading.
There are a lot of ways to deal with copycats and idea thieves, but there are three main strategies that come to mind:
1. Mark your territory by protecting your ideas, seeking trademarks, etc.
While it’s smart to develop relationships with trademark specialists and lawyers as your body of work grows, you have to be careful about how much time and resources you spend protecting your ideas. In the end, the copycats and idea thieves win, either because they’re going to dance around your marked territory or because they’ll simply run with the memetic momentum that you started but didn’t seize because you were busy protecting kernels of your idea rather than developing them.
2. Be more prolific
This second strategy is much better. The memetic momentum stays in your court and on your own terms and eventually you’ll win with a greater, more comprehensive body of work. The more prolific you are, the more them stealing your ideas is actually favoring you.
3. Go where the air is thinner
This is my favorite of the three. As you advance your body of work into more extensive levels of depth and connection, the copycats simply won’t be able to coherently follow you; and, even when they can, they won’t because it’s too hard. Combine depth of work with your own unique voice and it’ll be impossible for people to successfully copy you. Your work will never fit them, any more than Jack Johnson can sound like John Mayer.
To switch metaphors, you’ll be able to canvass the treasures on the bottom of the sea that the surface divers simply can’t reach because they haven’t developed their lung capacity.
Obscurity Won’t Look Good On You
There’s only so much that protecting and withholding your ideas will do for you. The absolute worst thing to do is to keep your great work private once you hit the stage — you’ll only see people publishing ideas that are so close to your own and you’ll have nothing to say but “I shoulda/coulda wrote about that.”
To paraphrase Kevin Kelly’s contribution to End Malaria, you should thank the person that starts sharing and developing an idea as well or better than you, for they’ve just saved you the time of figuring out what you shouldn’t be developing. A significant part of the journey of thought leadership is figuring out which ideas you shouldn’t be developing.
Lastly, instead of pushing people out, make it easier to work with you than to work against you. Encourage collaboration and spreading; if your work is making a difference, get over yourself and get the medicine out there in the world. Copycats and thieves always take the route of least resistance; use that to your advantage.
Be public. Be prolific. Go where the air is thinner. Lead the pack rather than worrying about who’s nipping at your heels. (click to tweet – thanks!)
P.S. Watch how much you unintentionally borrow ideas, too. We consume so much online that it’s hard to tell where ideas are coming from. Model the behavior you want to see.
Refreshingly honest and thought provoking. I agree with your point about going where the air is thinner. Now where’s that copy button? LOL
@vianza @charliegilkey I am I love with this point of view abt copycats. Brilliant!
@luminology It’s so much less constrictive (and exhausting!) than trying to track everyone down, ya know?
@MHBoys Thanks for the RT, Michael.
@kimberlyknight you think she’s reading? 😉
@majorsick There is a level of obsession that I just can’t understand. So probably…
Tom Southern says
A big thanks to @a_robinson for leading me to this site.
Copycats and thieves are not the problem they might seem because
a: they don’t understand where, or how, you arrived at your idea, or developed your solution. They lose 90% of the potential you have in seeing your ideas through to success because they don’t possess the “sweat”; the imagination, the germ, of why, how, what, when, where, who? that you thrashed about in creating your idea.
b: copycats can be a left-field, or right-angle, whichever side you’re on, marketing tool. What they try to take to the marketplace and fail to achieve, you can enter and succeed as a real expert.
c: theives – well, they just don’t have anything like your chance of succeeding. They’re interested only in a quick-buck, adding new cure-alls to their snake-oil ranges. They won’t succeed and will have to carry their bad press.
Confidence plays a large part in dealing with copycats and idea thieves. Confidence to know which of them can be put in that main group that can be ignored, and which need action from Charlie Gilkey’s 3 point solution.
Hiten Vyas says
Good post Charlie. I think you’re 100% right about being prolific combined with your own unique voice. We essentially buy from who we like, and this is even more true online, because we get to hear each others voices through social media.
In business, you really have to protect what you own from those irritating copycats that just keeps on coming and stealing our ideas. I came across a video that talks about how to act like a pro when it comes to dealing with copycats. It’s a great idea to follow really. http://marieforleo.com/2012/01/how-to-deal-with-copycats/
when it comes to protecting my work I assumed that some is going to get stollen, that’s just an ocupational hazard for me. Putting some preventive messures in place is a good idea, but everyone knows that the better the protection of the content is the smarter the theives will have to get, and then the smarter you will have to get (a vicious cycle). So I only use lower resoultion versions of my artwork combined with a small part of the work being obstructed by a notification that it’s copyrighted. It takes me about 30 extra seconds a picture to apply every form of protection I use. And I have only listed 2 of the methods I used.
I am still confused by number 3 go where the air is thinner. Could you elaborate in simple language?
Osheyana Martinez says
I believe what Charlie is saying here is that the air is thinner where it’s too “deep” to go (like, at the bottom of the ocean, in this analogy). His advice to “go where the air is thinner” means to get deep in your work. Talk about personal things/experiences/ideas, connect with the audience on deeper levels; basically “drown out” the copycats and thieves. They can’t steal your story, they can’t steal your “treasure” when it’s got all of you wrapped up in it, and when it’s too deep/contextual for them to take from. I hope this helps!