I was recently reminded about the power of repurposing content. Having been on a content dry-spell as of late, I’ve been counting on my team to get innovative with the content we already have to consistently promote Productive Flourishing and The Small Business Lifecycle. It’s been reinforced in my business that strategic content creation and distribution time and again directly corresponds to increases in business.
Content repurposing must not be done in and of itself to populate social media platforms and blogs; rather, creativity goes a long way in helping your content live a long and prosperous life.
With all that said, I wanted to post another blog on The Small Business Lifecycle, but I didn’t want to do it just for the sake of promoting without providing value to my loyal and valued readers.
We recently re-purposed The Small Business Lifecycle after multiple requests to offer the book in print format. Just this past weekend, The Small Business Lifecycle launched in print and the Kindle edition started a 5-day free promotion. So that you didn’t have to choose whether you wanted to read The Small Business Lifecycle on the go or off the bookshelf, we wanted to remove the decision and give you both for the price of one.
Within hours, The Small Business Lifecycle shot back up to #1 in its categories on Amazon.com, all because we decided to strategically repurpose the same content!
Of course, the success of The Small Business Lifecycle would not be where it’s at today if it weren’t for the help of some very special, kind people out there who have graciously helped get the word out about the book.
So far, the book has been featured in interviews, podcasts, on social media and in many offline conversations – all mentions are meaningful and spike curiosity and interest.
A few of the places where The Small Business Lifecycle has been featured include:
I so value the relationships I’ve formed with my colleagues, clients, thought leaders and online business owners over the years – I couldn’t do what I do without your input, help and suggestions.
I truly believe that The Small Business Lifecycle has a lot of value for all small business owners and that’s why it’s worth the content re-purposing. If I haven’t said it before to you recently, my mission is really to advance human flourishing and I believe The Small Business Lifecycle will do just that for small business owners ready and willing to grow.
If you haven’t had a chance to read the book, please grab the free Kindle edition – it’s available for free until Tuesday at midnight Pacific. Remember you don’t have to have a Kindle to enjoy the free version. Find out more how you can take advantage of the free digital version by clicking here.
If you’re more of an old-school reader like myself, go ahead and order the print version. And please share this with your friends if you think they can benefit from knowing more about the 5 stages of business!
Thanks again for all your ongoing support. You are more powerful than you know.