In the previous post of our #ThanksCOVID/BigNews series, I shared that the pressures of COVID-19 kept us in startup mode long enough for us to see that it was time to develop […]
marketing
How to Refresh Your Branding When Your Work Evolves
Get more tips on keeping your business – and brand – fresh with Charlie Gilkey’s award-winning book Start Finishing. Order yours today! Editor’s note: This is a guest post by Shahrzad Arasteh. How […]
10 Ways to Support Yourself When You’re Marketing in a Hostile World
Editor’s note: This is a guest post by Kerra L. Bolton. I have become increasingly reluctant to increase my brand visibility on and offline. In a world where anyone with a phone […]
Use the Truth to Solve Your Marketing Problems
One of the reasons people have trouble with being marketers is that they incorrectly believe they’ll need to learn to deceive, manipulate, or somehow coerce people into being interested in them. With […]
How to Create a Diverse, Inclusive Online Community
Diversity is a hot button issue nowadays. The country is moving towards a more multicultural and diverse environment, with diverse audiences possessing significant buying power. It’s important for brands and marketers to recognize this immense potential. Embracing diversity is not only the right thing to do, it’s the best decision you can make for your business. Ignoring diversity means you’re leaving money on the table. While many brands recognize they should be embracing diverse audiences, there is also a disconnect in the how of it.
This guest post by Nailah Blades breaks down the do’s and don’ts for small business owners on how to authentically build an online community that is diverse and inclusive.
The Five Biggest Myths Creative Entrepreneurs Have About Branding
Get more tips on keeping your business – and brand – fresh with Charlie Gilkey’s award-winning book Start Finishing. Order yours today! Editor’s Note: This is a guest post from Liz Dennery […]
The Hidden Economics of the Mega Launch Strategy
[If you’re reading this via email or RSS, you may need to click through to watch the video.] Launching is a big deal for many business, but especially so for internet marketing […]
The Four Key Dimensions of Business
When we look at businesses holistically, there are four distinct dimensions that account for every decision and action. The four dimensions are: Strategy Operations Marketing Finances Though they’re distinct dimensions, they’re heavily […]
Why Doesn’t the Monthly Cheesecake Trigger You?
A newsletter reader gave me some great feedback in his unsubscribe commentary: The idea that your wonderful product will only be available until 11am rings the alarm bell for me and I […]
Would You Buy Happiness?
I’ve been thinking about a few ideas for the last couple of weeks, and rather than launch into what I think, I’d love to hear what you think. So, here we go: […]
Marketing 101: Learn to Make Money From Your Creativity
Most creatives I know would love to make money doing their thing if they could. In fact, I haven’t ran into anybody who has said “I love doing this creative thing, but […]