Episode 96: The Power of Simplicity in Organizations with Ken Segall

Topics We Explored:

• What inspired Ken to write Think Simple after finishing Insanely Simple
• What surprised Ken when he interviewed 40 business leaders about simplicity
• Why organizations find simplicity difficult to hold onto
• Why efforts to simplify often go without recognition or praise
• What Steve Jobs can teach us about simplicity
• How to beat complexity with the 85% solution
• How Steve Jobs got his team to do things that they said couldn’t be done

“People who understand the power of simplicity will always understand its advantages.” –Ken Segall (Tweet this)

Links and Resources Mentioned in This Episode:

• Think Simple by Ken Segall
• Insanely Simple by Ken Segall
• Chiat/Day
• Steve Jobs
• Brian Hartzer, Westpac Bank
• Ted Chung
• Design of bus shelters in Seoul
• Steve Jobs by Walter Isaacson
• Jeff Fluhr of StubHub
• Jerry Greenfield of Ben & Jerry’s

About Ken Segall:

Ken Segall is the author of the New York Times bestseller Insanely Simple. He worked with Steve Jobs for 14 years, spanning Jobs’ time at both NeXT and Apple, first as a creative director at ad agency TBWA\Chiat\Day and then as a consultant to Apple. Segall led the team behind Apple’s legendary “Think different” campaign and set Apple down the i-way by naming the iMac. Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity, and frequently appears on cable and Internet news for his marketing insights.

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