Parker Stevenson: Financial Awareness Is Fuel for Business Growth (Episode 189)

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Topics We Explored:

• What the difference between a specialist and a generalist is, and how knowing what type of person you are can help to propel your business
• Why seeing your financials can be an encouraging – or humbling – reminder of how things are going
• What areas new businesses should be investing in to get the most bang for their buck
• Why making small investments in the early stages of your business can help you grow faster
• How looking at your profits & loss statement may be the most important aspect of managing your finances

“In my mind, the best entrepreneurs are the ones that see opportunities, and then jump on them.” – Parker Stevenson (Tweet this)

Links and Resources Mentioned in This Episode:

• Evolved Finance
• The Small Business Life Cycle by Charlie Gilkey
• Snap Copy
• Soft Costs are Real Costs
• Kyle Durand: The 3 Essential Pieces of Your Business’s Legal, Tax, and Financial Foundation (Episode 78)
• Jacquette Timmons: The Relationship Between Your Identity and Your Finances (Episode 163)

PRODUCTIVE FLOURISHING

About Parker Stevenson:

Evolved Finance is a bookkeeping, financial consulting, and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses. Founded in 2010, Evolved Finance began as a small, boutique bookkeeping firm and is now the go-to financial team for some of the most successful online businesses in the industry. Our clients include authors, bloggers, business coaches, internet marketers, educators, speakers, marketing agencies, and creatives.

Parker joined Evolved Finance in 2014. He comes from an entrepreneurial family, with both of his parents being former business owners and his brother currently working in the startup industry in San Francisco. After graduating from Loyola Marymount University with a bachelor’s degree in business administration, Parker worked at a small online automotive consulting company where he learned the basics of running an online business and worked with major auto manufacturers. He later moved to San Diego to work for adidas Golf, where he managed a $50 million product category for the US market and worked with key leaders and executives on cultural and business strategy projects. In addition to taking care of his client base, Parker manages the marketing and business development aspects of Evolved Finance.

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