Topics We Explored:
- How the labels people give to themselves oftentimes prevent them from doing the things that they really want to do
- Defining the word “indistractible”, and how Nir wanted to replace the negative, self-limiting labels people give themselves with something that’s positive and helps us stay on track
- What the difference is between distraction and traction
- How the quality of the environment you are in can dramatically change the quality of the work you do
“I want to replace these self-limiting beliefs, these labels we put on ourselves, with an identity that helps us stay on track.” – Nir Eyal (Tweet this.)
Links and Resources Mentioned in This Episode:
- Nir Eyal
- Indistractible by Nir Eyal
- Start Finishing by Charlie Gilkey
About Nir Eyal:
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
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