Topics We Explored:
- How influence can be a positive force and distinct from manipulation
- Why influencers are necessary in our world of hyper-connectivity and information overload
- What steps Jason recommends to those seeking to become influencers
- Why Jason believes empathy is the most important facet of communication
- What characteristics about an audience need to be understood in order to influence one
- Why Jason wants to go back to one-on-one work with clients
- How Jason has grappled with Impostor Syndrome
- Why there is no one-size-fits-all marketing strategy
“In an ideal situation, we’re only influencing people who are ready to be influenced.” –Jason Van Orden (Tweet this)
Links and Resources Mentioned in This Episode:
- Creative Giant Campfire Facebook Group
- Episode 14: Write, Publish, Repeat With Johnny B. Truant
- Episode 5: Making Changes With Jonathan Fields
- The Hero’s Journey by Joseph Campbell
- Kant’s Categorical Imperative
- To Sell is Human by Daniel H. Pink
- Louder than Words by Todd Henry
- Fascinate by Sally Hogshead
- Maslow’s Hierarchy of Needs
- Bossypants by Tina Fey
- Charlie on Anchor
- Nonviolent Communication by Marshall B. Rosenberg
- It Hasn’t Been Done by You, for Us
- The Man in the Arena
About Jason Van Orden:
For over a decade, Jason Van Orden has studied top Internet influencers in order to decode the systems, psychology ,and strategies they use to launch and grow world-class personal brands and profitable businesses. He’s taught thousands of people around the world how to grow their audiences, attract bigger opportunities, expand their influences and have a greater impact in the world. Many of his students have become top authors, bloggers, podcasters, and speakers in their fields.
In September of 2005, Jason co-founded the first ever podcast about Internet businesses and online marketing. It quickly became one of the top business podcasts in the world, and it is still one of the most profitable podcasts on iTunes.
Jason has spoken at conferences (such as CES, National Association of Broadcasters, and New Media Expo) around the world, teaching people how to use Internet media to launch and grow influential personal brands. In 2006, he wrote the bestselling book Promoting Your Podcast, in which he was the first to “crack the code” for optimizing podcasts to get maximum exposure on iTunes. His work has been used to teach marketing at the university level and has been referenced on sites such as Forbes.com and Entrepreneur.com. He also practices what he preaches, having created multiple influential brands of his own.
Thanks for Listening!
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