Highlights of This Episode:
- How Graham began his entrepreneurial journey by losing his 9–5 job
- Why Graham offers his audience so much free content (and how it pays off)
- What philosophy Graham has about his audience, and why that philosophy is critical to his success in growing his audience
- Which thought processes Graham has struggled to overcome on his journey to becoming a successful blogger
- What advice Graham has for entrepreneurial creatives who want to leverage their areas of expertise and turn them into ways to earn revenue
“Having free content is a form of advertising; you become successful through giving.” – Graham Cochrane (Tweet this)
Links and Resources Mentioned in This Episode:
- The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich by Timothy Ferriss
- Overcoming the Impostor Syndrome
- The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann
- Progress Trumps Perfection
- “Why You Should Do It for the Money (and Stop Feeling Guilty About It)” by Michael Hyatt
- Mr. Money Moustache: Early Retirement through Badassity
- Prove Your Yaysayers Right
- Career Renegade: How to Make a Great Living Doing What You Love by Jonathan Fields
- The Small Business Life Cycle
About Graham Cochrane:
Graham Cochrane is a freelance recording and mix engineer living in Tampa, Florida, and founder of one of the world’s most loved audio recording and mixing blogs, The Recording Revolution, with over 200,000 readers each month. He’s a lifelong singer/songwriter and musician, and his passion for recording and mixing has moved from the bedroom studio, to university (where he studied audio production), to multimillion-dollar studios, to Fortune 500 software companies, all while he has freelanced for artists and bands worldwide. Graham’s work and business have been featured on Yahoo!, Business Insider, and Creative Live, to name a few.
Thanks for Listening!
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I still see that it boils down to using your abilities. The main ingredient is ability or talent and then using it. Some people like myself cant get their heads around certain things. In june of 2012 I started trying to learn WordPress. I spent 2-5 hours per day every day from the middle of June to the end of October and then packed it in. I have books and video courses but can not get my head around working that program. “Oh its easy” is all I heard ” any one can do it” NOPE not everyone. You have to have a knack or some basic ability for the task or it will go nowhere. Its not about applying yourself. You can do that till your blue in the face but if you dont have a basic talent for it, youre sunk.
I really like the way you look at it. You do have to have a talent to do it at all to make it. Hard work can only go so far and it’s nothing something that any average Joe can do. Thanks for sharing!
Food for thought here, Meagan. In the book Talent is Overrated, Geoff Colvin persuasively shows that deliberate practice (hard work) can and usually does trump talent. I’m not saying that talent doesn’t give an advantage, but I’ve seen far more talented people who don’t know how to work hard than average joes who become talented through hard work.
Have to say, I virtually never listen to podcasts, certainly nothing over 10 minutes. This is the first time I’ve listened to a full hour long podcast, so much great information here. I’ve been following Grahame for a while, I’m on his mailing list, I watch and share his videos every week, and I thought I knew the whole story. This is truly excellent background info on how to start and build a brand on the internet, organically and IMO the right way. Great interview, so much insight, great podcast, thanks for sharing!
Graham’s story is great – thanks for bring it to us, but could it be set up to stream at a listenable bit rate? This is painful to listen to – sounds like about a 2K bit rate – or less…
Thanks much for this info.
I really appreciate you putting this out there. And I really appreciate Graham’s stuff so much.
Thanks for this. First time I’ve listened to a whole hour podcast but I have been a subscriber to Graham’s podcasts and bought some of his content and I found this interview very interesting with great insights and wisdom based on practical experience.
Thanks for commenting, Craig. Graham definitely brought it and I’m so glad to have gotten a chance to jam with him.