Highlights of This Episode:
- Why Carla started blogging about fitness
- What she liked better about blogging, compared to writing for more traditional forms of media
- What she worried about when she changed her brand name
- How Carla and her co-author used Google Docs to write their book
- Why the collaborative writing process was “the most fun thing” Carla has ever done
- Why it was hard for her to ask people to write blurbs for the book
- Why the book has no stories about the co-authors in it
- Why we need to ask “What’s the best that could happen?”
- How she gets past the difficulty of quitting something and moving on
“The words we use create the house we live in.” –Carla Birnberg paraphrasing Hafiz (Click to share – thanks!)
About Carla Birnberg:
In 2007, Carla Birnberg launched her popular blog, MizFitOnline, where she shared health and fitness knowledge with humor and ease. She quickly became known for jettisoning gym workouts in favor of “PLAYouts” with her daughter. She has since expanded her site, CarlaBirnberg.com, to cover everything from personal development to motherhood with the same accessible voice.
Carla Birnberg’s health philosophy (and life motto) is “Fitness isn’t about fitting in.” She believes that we might all share the goal of a longer, healthier, more vibrant life, but it’s okay (even encouraged) to carve out a unique path to get there. Her site’s tagline, “unapologetically myself,” has inspired thousands to pursue goals in their own way.
Carla’s engaging, keep-it-real advice has been featured in Runner’s World, Women’s Day, The Wall Street Journal, Fitness, Ladies Home Journal, Glamour, and Women’s Health, and on Yahoo! and Shape.com.
She’s one of the major fitness brands’ favorite voices: Carla’s site was named one of Athleta’s Five Favorite Fitness Blogs; Carla was chosen as a Transform Your Workout Fitness Expert by Café Mom; and Shape magazine placed her site in the Top Five Fitness Blogs and named her “One of 15 Fitness Gurus You Need to Follow on Twitter.” She became Fila brand’s inaugural Spokesmom, and she’s a consultant to Venus Williams, who identified her as a social media influencer.
In 2015, she and co-author Roni Noone published What You Can When You Can: Healthy Living on Your Terms. They have created a #wycwyc (pronounced wickwick) movement on social media and through their podcast.
Links and Resources Mentioned in This Episode:
- Carla Birnberg
- Hungry Girl
- The Art of Asking, Amanda Palmer
- Seth Godin
Thanks for Listening!
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