Highlights of this episode:
- How Cory went from a career in search engine marketing and social media to starting a business for artists
- How Cory balances being an actor with running his business
- Why turning your passion into a business isn’t always the best route
- What the two biggest challenges are for artists in their entrepreneurial careers
- Why artists have to get past the idea that being discovered is the only way of making it as an artist
- Why now is actually a great time to be an artist
- What Cory’s hardest lessons were during his first few years in business
- Why we all need to experiment more and fail harder
“Artists have to get past the idea of being discovered.”
–Cory Huff (Click to share – thanks!)
About Cory Huff:
Cory is an actor and storyteller who fell into a career in Internet marketing. In 2004, he discovered search engine marketing and social media. Since then, he’s worked on marketing and software programs for some of the world’s biggest companies.
In 2009, Cory started TheAbundantArtist.com (TAA for short) as a way of teaching Internet marketing to his artist friends who were asking him for help. Since then, he’s helped dozens of artists go from having never sold anything to now selling pieces monthly or weekly. Some of his artist friends and clients have gone on to sell their work for $20,000 or more. Cory also works with performers – actors, musicians, and others. Cory teaches artists to dispel the starving-artist myth by using the Web to sell art directly to their fans. If you want to get into a gallery or museum, the marketing skills Cory teaches can help you do that. Building your own business online can be complementary to a gallery business for the right artists and galleries.
Cory’s goal is to teach artists how to take charge of their own art businesses and not let other people dictate to them whether their work is good enough, is commercial enough, or fits some predetermined mold of what an art career should be. He has a crazy goal of helping 1000 artists create a full-time income so that they can use their talents to change the world.
Cory lives in Portland, Oregon, with his wife, Lissie, and their two perfect kitties.
Links and Resources Mentioned in this Episode:
- The Abundant Artist
- Pacific Northwest College of Art
- Rhode Island School of Design
- Gwenn Seemel
- The Art of Asking, Amanda Palmer
- Jonathan Coulton
- Macklemore and Ryan Lewis
- Wieden and Kennedy
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