Highlights of This Episode:
- Why Todd loves business
- How the digital format has changed the book industry
- How big changes in the publishing industry compare to big changes in the music industry
- Why it can be hard for authors to look at their books through an entrepreneurial lens
- Why you might want to rethink a book project if you’re not willing to market your book with a singular focus
- Why your financial goal for publishing should be for your book to break even
- What percentage of nonfiction authors sell at least 1000 books
“We forget that the majority of people of the United States are going to read one book in 2015. One.” –Todd Sattersten (Click to share – thanks!)
About Todd Sattersten:
Todd Sattersten is the founder of BizBookLab, a consultancy that helps experts develop and publish books. He started with book publishing and learned everything he could, serving as agent, editor, marketer, publisher, writer scout, and book seller. He served as president of business book retailer 800-CEO-READ and is the co-author of The 100 Best Business Books of All Time (Portfolio, 2009). He is currently writing a serialized book for O’Reilly called Every Book Is a Startup: The New Business of Publishing. Todd lives in Portland, Oregon, with his wife Amy and their three awesome kids.
Links and Resources Mentioned in This Episode:
- Todd Sattersten’s Website
- The 100 Best Business Books of All Time
- Every Book is a Startup: The New Business of Publishing
Thanks for Listening!
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