Topics We Explored:
- How Dusti began copywriting and secured her first paid gig
- What distinguishes copywriting from ghostwriting
- How Dusti leverages her acting background in her approach to ghostwriting
- How a few costumes led to the birth of Princess Parties
- How Dusti weaves her diverse background together into a cohesive brand
- Where Dusti sees herself in 3–5 years
- How Dusti feels about her upcoming high school reunion
- What frustrations Dusti has encountered in working in a multigenerational workplace
“So many people put unnecessary pressure on themselves to meet arbitrary deadlines.” –Dusti Arab (Tweet this)
Links and Resources Mentioned in This Episode:
- Creative Giant Campfire on Facebook
- Ash Ambirge
- Copyblogger
- Princess Parties
- The Pirates of Penzance
- Duct Tape Marketing by John Jantsch
- LivingSocial
- Portland Area Theatre Alliance
About Dusti Arab:
Dusti Arab is the CEO and creative director of thinkCHARM, a digital agency providing online business management and marketing services for mission-driven creative businesses. Focused on creating more connected communities by building better businesses, Dusti’s work cuts across industries through fearless storytelling, relentless honesty, and a more natural approach to marketing.
Dusti’s a classic example of a Creative Giant: she’s an actor, a musician, a small business owner, an intersectional feminist, and mother of two kids. What makes her unique, though, is her boldness, as she moves from idea to doing it lickety-split. Find her everywhere at @dustiarab.
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