I don’t have a whole lot to say today, at least not right now. Actually, that’s not true – I have a whole lot that I want to say, but I haven’t gotten the clarity I need to figure out what I should say, when I should say it, and how I should say it.
If you’re new to blogging, you probably know how this feels. If you’ve been blogging for a while, maybe you do, too.
The truth of it is that blogging is just like anything else – the more you do it, the easier it is to do. The further you get away from it, the harder it is to get going again. Habits have inertia just like projects do.
But it’s more than just the habit, really. I haven’t posted much this month because I was either in the middle of moving or distilling all of the ideas I wanted to include in the Unconventional Guide or working with clients. In retrospect, I’ve given myself a “pass” at treading water, but, if I’m more truthful and charitable, my treading water is completely relative to how prolific I normally am. I didn’t post three times a week, sure, but I hosted calls, conversations, developed programs and products, rewrote sales pages, and a whole slew of other business tending activities while living in a temporary apartment and moving 2,000 miles across the country.
All that said, I’ve still gotten out of the habit of sharing ideas with you publicly, and rather than wait for the habit and opportunity to strike, I’m approaching the horse today.
It’s true that it’s the middle of summer and readers aren’t as engaged. It’s also true that I should probably write something high impact that makes sure to keep the signal to noise ratio high.
But the most important and relevant truth here is that the longer I avoid hitting the publish button, the harder it will be to do so.
Sometimes we write for ourselves. Other times we write for other people. This time, I’m writing just to write.
As I’ve said before, every post can’t be a masterpiece, especially when you’re out of practice. Maybe tomorrow, maybe next time, or maybe soon – but today’s post is more about me showing up for all of us.
If you’ve fallen down on your craft here lately, I hope this will encourage you to stand up today. We find our excellence not in never falling, but standing up after we’ve taken our inevitable stumble.
p.s. Yes, it feels good to be back.