Learn to launch the right way.
Prepping for a great launch is easy to put off, but people always wish they got started sooner, especially when it comes to the steps it takes to get your community and supporters behind them. It's worth it, but hard to do well last minute.
You've made a great product. Make sure that the product has a great launch so it actually gets to the people who need it. Buy the Epic Launch Playbook today.
The Epic Launch Playbook will get your idea or product off the ground.
The biggest lie in entrepreneurship is “Build it and they will come.”
Sure, you may be insanely smart, willing to outwork everyone else. And you may, in fact, have created something — a product, program, experience or service — that is the solution to so many people’s needs.
But, here’s the thing: with very rare exception, you cannot just say, “hey, look what I made,” then have the world rush to your doorstep. You actually have to “launch” it, meaning create and execute a clear, well-thought-out plan of action to make those you seek to serve aware of your genius solution, then create an experience that compels them to give it a try.
Do this right and the world becomes your playground. Do it wrong (or ignore it entirely) and it doesn’t matter how revolutionary what you’re offering is, it is almost certainly destined to fail.
Question is, then, how do you do it right? How do you pull off an “epic launch?” I’ve got you covered.
If you want to learn how to have an epic launch, you need an Epic Launch Playbook.
Over the past 10 years, I’ve been involved in a lot of launches, whether they were the loud ones everyone was talking about or (my favorite) the ones that were super successful but not nearly as intrusive. Whether I was launching a product or course myself, consulted on the launch, an affiliate, or a contributor to the product, there’s nothing I haven’t seen from behind the scenes of what it takes to build epic launches.
And, the sad truth is, I’ve also seen exponentially more failed launches, or launches that never happened and led to failed products, services, businesses and more. The tombstones in the product launch graveyard take up vastly more real-estate than the statues erected to those who’ve succeeded mightily.
I am what some might call a systems thinker. When I see so much failure and only a handful of successes, I want to know why. And, what I’ve discovered is that there are six fundamental reasons launches fail.
In order to succeed, you must have:
A supportive network of colleagues & influencers to promote your launch
A great sales page that explains exactly what the offer is
A thorough understanding of your ideal customer
A pricing strategy to position you well & make the value of your offer clear
A marketing plan to get your offer in front of the right eyes
A plan to execute great follow-up after your product is purchased
What's Included in the Playbook?
The Epic Launch Playbook is a course made up of 12 core topics you need to run a successful launch. Formed from the extensive experience I’ve gained from helping engineer countless epic launches, working with hundreds of business owners to improve their business tactics, and conducting workshops for the best and brightest entrepreneurs out there, Epic Launch Playbook will get you what you need now so your next launch will increase your profits, get you more customers, and help you grow strategically.
The course takes a playbook approach rather than a cookie-cutter, one-size-fits all approach to launching because the one-size-fits-all approach only works for the person selling you that approach.
This program will give you the information to figure out what works for you, for every different product or service you might want to offer. It helps you figure out what type of offer your audience wants before you make the wrong thing for the right people. It gives you the ingredients and building blocks at the same time that it takes the mystery out of how to put them together.
Learning how to launch more effectively is a no-brainer for online entrepreneurs — if you want to make money, you have to sell. If you want to sell, you’ve got to launch. And if you don’t want to be on the constant cycle of launching to keep your biz in the black, you need to know how to do it right. We’ve offered several iterations of Epic Launch Playbook in the past. This version allows you to go at your own pace, develop your product as you move through the material, and use an action guide as a tool to help you through every step of your epic launch.
You’ll walk away from the course learning to think like a seasoned launch and marketing strategist.
You get access to all the course materials, audio, transcripts, Q&A calls from the previous class, and follow-on material upon purchase, plus email prompts to keep you on track.
The Playbook includes:
- 12 content + action modules, available in video or audio-only formats, plus recorded versions of the 4 Q&A calls from the previous live class
- 12 worksheets to help you complete your action steps
- Downloadable slide handouts and transcripts
- Other bonus calls and a resources section with additional videos, links, and more
Each module is broken up into easy-to-digest, (usually) 15-20 minute portions, so even the busiest entrepreneur can fit it into their schedule. The worksheets aren’t just an add-on; they help you apply the information you learned, and if you put them together, you’ll get an awesome launch binder and plan for when it’s time to launch your product.
The 3 Goals of a Launch
It’s easy to think, “I’ll make a $20 product and make boatloads of cash! How can people not buy something so accessible?”
But if you’ve ever had a bad launch, you know that’s not how it works. You could spend all that time writing an ebook — but is it even what your audience wants? And even if they say it is, will they buy it? Part of the problem is not understanding that there is more than one reason to launch something — it’s not always about the money.
Productive Flourishing readers will recognize the graphic to the right, as it’s one of my key frameworks. Normally, I use this graphic to describe the three goals of business activities, but it can also be used to describe the goals of a launch.
As nice as generating cash flow is, it’s not necessarily always going to be your primary goal, especially when you’re getting started. If you get tons of visibility out of a launch, the next time you launch you’ll have more opportunity to make sales because you’ll be a more known, trusted name.
Or perhaps you sell a handful of product, but it leads to an opportunity to do a joint venture with someone you really respect. The possibilities are endless, but the key here is that you can have an epic launch without making much money.
Still on the fence? Read our FAQ.
Upon purchase, you’ll be enrolled in the Epic Launch Playbook course on the Ruzuku learning platform.
I’m not all things to all people, so you might not be satisfied with the Playbook — though we’ve yet to receive a refund request. If you’re not satisfied, just let us know, and we’ll get your purchase price refunded to you. No hassles or hard-feelings. All I ask is that you attempt to work through a few modules before you ask, so you get a full flavor of the value of the material.
No. It’d be better if you have a product in mind or at least to have been in business long enough that you have some potential customers since a lot of the course is focused on getting and having that feedback, but this would make a great preparatory product for people wondering how to launch products right from the start.
Feedback from past customers suggests that the best value comes from doing the homework. Filling out the worksheets and the homework combined with going through the materials may take a couple of hours per module. While that may seem like a big commitment, the time spent learning and applying the information pays for itself in sales success.
Maybe, but my goal isn’t necessarily for you to be able to launch the product in 2 months as much as it is to distill the information and experience so that it’s learnable and implementable in 2 months.
Yes! The information in this product will help you assess how your last launch went as well as give insights into re-launching your product. It will also help you build your next launch right precisely because it focuses on launch principles, strategies, and techniques rather than the cookie-cutter approach.