One of the reasons people have trouble with being marketers is that they incorrectly believe they’ll need to learn to deceive, manipulate, or somehow coerce people into being interested in them. With […]
Small Business
Can Do vs. Will Do
The statements “I can do that” and “I will do that” differ by only one word, but that one word makes a lot of practical difference. When we say we can do […]
How to Turn Your Virtual Space into a Home for the Right People
Blogging, social media, and email marketing have made it easier than ever to build communities. There’s just one thing: we don’t understand virtual communities and spaces very well. What we do understand […]