Editor’s Note: This is a continuation of our core conversations on Charlie’s book Start Finishing. In our last conversation, Shahrzad Arasteh talked about reaching your “what’s next.” In today’s conversation, Kerra Bolton talks about the practical magic of rewriting the stories we tell … [Read more...] about Core Conversations on Start Finishing: The Practical Magic of Rewriting Our Stories
10 Ways to Support Yourself When You’re Marketing in a Hostile World
Editor's note: This is a guest post by Kerra L. Bolton. I have become increasingly reluctant to increase my brand visibility on and offline. In a world where anyone with a phone can say anything without impunity, sharing my perspective via thoughtful op-ed pieces and writing articles like this … [Read more...] about 10 Ways to Support Yourself When You’re Marketing in a Hostile World
How to Pivot Strategically
Editor's note: This is a guest post by Kerra Bolton. Change was in the air and Natalie, my client, was scared. The nonprofit where Natalie worked for 20 years recently called a meeting to announce organizational changes, including hiring freelancers for tasks that had been within her scope of … [Read more...] about How to Pivot Strategically
How to Be a Brand Activist Even When You Hate Politics
Editor's note: This is a guest post by Kerra Bolton. Everything is political these days – even football and pizza. President Donald Trump ignited months of controversy in September when he criticized NFL players who kneeled during the national anthem to protest the deaths of unarmed black men … [Read more...] about How to Be a Brand Activist Even When You Hate Politics