10% or less of the people who interact with your business actively support your business by buying from you. If you have an online business, it’s probably closer to 1%, with the other 9% making some positive contribution via comments, social media sharing, and so on. We could talk a lot about the other 90% [...]
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When you’re looking at a successful entrepreneur, remember that you’re looking at someone who has made a lot of mistakes in their time. They’ve bought the crap. They’ve bought into the crap. They’ve gambled. And lost. They’ve groped in the darkness and stubbed their toes a few times. They’ve reworked, reiterated, reframed, restarted, and revised. [...]
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