10% or less of the people who interact with your business actively support your business by buying from you. If you have an online business, it’s probably closer to 1%, with the other 9% making some positive contribution via comments, social media sharing, and so on. We could talk a lot about the other 90% [...]
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Imagine that during a normal week, you set goals and deadlines that assume you’ll be able to do, say, 10 units of creative work. And that, during a normal week, you actually get 4 units of creative work done. Imagine that during light weeks, you set goals and deadlines that you’ll be able to do, [...]
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