Planning

Focus On The People Keeping Your Lights On

10% or less of the people who interact with your business actively support your business by buying from you. If you have an online business, it’s probably closer to 1%, with the other 9% making some positive contribution via comments, social media sharing, and so on. We could talk a lot about the other 90% [...]

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Build From the Red Line, Not The Deadline

Imagine that during a normal week, you set goals and deadlines that assume you’ll be able to do, say, 10 units of creative work. And that, during a normal week, you actually get 4 units of creative work done. Imagine that during light weeks, you set goals and deadlines that you’ll be able to do, [...]

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Get More Done By Limiting White Space

An aside from Dan Ariely’s latest piece in Wired got me thinking. Here’s a quick excerpt: Think how differently we’d interact with our calendars if the default was for time slots not to be empty—if, instead, they were prepopulated with tasks like thinking, writing, and planning. We’d be far less likely to neglect the opportunity [...]

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Two Questions to Ask Before You Make a Change In Your Business

The fun part about running a business is that there are always things that can be changed. The not-so-fun part about running a business is that there are always things that can be changed. And, all too often, we make some changes without really thinking through why we’re making them. Here are two basic questions [...]

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Building Your Campfire: Three Keys to Gaining Influence Online

Editor’s Note: This is a guest post by Ethan Waldman of Cloud Coach. Small business owners, especially new ones who are just getting into building an online presence, spend a long time floundering in the online space as they struggle to figure out how to ‘make it’. What is this ‘it’ that you’re after and [...]

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Soft Costs Are Real Costs

People will spend an inordinate amount of time to save a few dollars. There’s often a lightbulb moment that happens when you ask them to calculate their time-dollar value. Take a second to think about it. If you spend 3 hours avoiding paying $12 for something – or researching whether you should – yes, you’ve [...]

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Getting Results Takes Time

Hofstadter’s Law: It always takes longer than you expect, even when you take into account Hofstadter’s Law. – Douglas Hofstader People often ask what they’re doing wrong when they’re not getting the results they want. They usually haven’t considered that it’s not their work that they’re doing wrong, but rather the goals they’ve set that’s [...]

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Voicemail Greetings Are First Impressions

A voicemail greeting is a first impression – one which can either set you up for future opportunities or shut the door before it’s even open all the way. Last week, I spent a little time calling clients and customers out of the blue to see how they were doing. I was already prepared to [...]

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How to Limit The Busyness In Your Business

Ever notice that the thing you most want to do in your business is the thing that’s the hardest to find time to do? It’s easy for the busyness of business to take over and make it such that every day, it seems like you’re getting further and further from the core of your [...]

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