Thus far in the series, we’ve discussed the considerations of Perception and Placebo. As you may recall, Perception was the pre-purchase consideration in pricing, whereas Placebo was the post-purchase consideration. Positioning is a consideration that’s at play both before the purchase and after the purchase. Because your product doesn’t exist in a vacuum, your potential [...]
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How many free products have you acquired and not used? How many products in the sub-$30 range have you bought and intend to get around to using? Lastly, how many over-$100 products have you bought and not used? I’ll bet if you’re honest, you’ll notice that the more expensive the product, the more likely it [...]
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