entreprenueralism

Does It Matter If I Know What I’m Doing?

[If you're reading this via email or RSS, you might need to click through to watch the video.] In this vlog, I raise a counter-intuitive problem: there are cases in which knowing your craft well changes people’s perspectives about what you’re doing. What’s also interesting is that our evaluations change depending on which craft is [...]

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The Business Lifecycle: An Overview

What business stage are you in? And, more importantly, what business stage are your customers and clients in? I’ve been working on this model for a while now in the Forge and out in the field with my clients and friends, but it’s time to share it with you. If you’ve read Martha Beck’s Finding [...]

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Launch Fatigue and How Not To Be An Infomercial

Editor’s Note: This is a guest post from Marissa Bracke. I’m exhausted. I spend more time trying to discern valuable, stand-alone content and content that’s pushed primarily to hoist an offer on me than I do enjoying the content. It’s as if someone coopted the watercooler for advertising space. What I’ve got is a bad [...]

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The 3Ps of Pricing: Positioning (Part 3)

Thus far in the series, we’ve discussed the considerations of Perception and Placebo. As you may recall, Perception was the pre-purchase consideration in pricing, whereas Placebo was the post-purchase consideration. Positioning is a consideration that’s at play both before the purchase and after the purchase. Because your product doesn’t exist in a vacuum, your potential [...]

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The 3 Tribes Within Your Tribe

Editor’s Note: This is a guest post by Marissa from MarissaBracke.com. We all know that our businesses depend on people, and much of the advice about growing your business focuses solely on getting more people to know, like, and trust you or your business. Scaling communications and relationships is incredibly challenging, though, and what adds [...]

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The 3Ps of Pricing: Placebo (Part 2)

How many free products have you acquired and not used? How many products in the sub-$30 range have you bought and intend to get around to using? Lastly, how many over-$100 products have you bought and not used? I’ll bet if you’re honest, you’ll notice that the more expensive the product, the more likely it [...]

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The 3Ps of Pricing: Perception (Part 1)

Learning how to price offers is one of the most challenging skills that an entrepreneur has to learn on her journey. As much as you might want a quick how-to to walk you through exactly how to price something, I’ll be up front: there is no one-size-fits-all list that will tell you the exact price [...]

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Welcome, Thought Leaders!

I had the privilege of hanging out with a lot of great thought leaders this last weekend, and it was terrifying exciting to be in a room full of people who didn’t know who I was. I wanted to take a take a chance to give my new friends a shortcut to content that they [...]

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Aligning Strategy and Compassion

Today’s post is a conversation I wish someone would’ve had with me years ago before I started my entrepreneurial journey. I may not have been able to understand it then, but it would have been nice to at least have it on the board. I’m sharing it with you so that it is something you [...]

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