Highlights of This Episode:
- How Jeff went from Secret Service Officer to successful entrepreneur with his own marketing firm
- Why so many entrepreneurs fail when first starting a business
- How having a mentor as a young adult can bolster self-confidence and self-fulfillment
- How Jeff helps his mentees break free of the restrictions and negative influence others are having on them
- What qualities to look for in a mentor (and which to avoid)
- Which qualities really matter when finding people to mentor you (hint: it’s not their finances or their successes)
“Buy a dictionary, cut out the word ‘can’t,’ and hold onto that memory for the rest of your life.” –Jeff Hopeck (Tweet this)
Links and Resources Mentioned in This Episode:
- Killer Shark Marketing
- The Success Principles: How to Get from Where You Are to Where You Want to Be by Jack Canfield
- Episode 56: Experience Is the Best Teacher with Jordan Agolli
- 9 Most Common Mistakes Entrepreneurs Make (and Usually Repeat)
- 13 Questions I Think Entrepreneurs Should Constantly Ask
- The 3P’s of Pricing: Perception (Part 1)
About Jeff Hopeck:
On one fateful day, Jeff Hopeck saw a presidential motorcade and set a goal to join the Secret Service. After finishing college, he achieved that goal, and served as a U.S. Secret Service Officer for the White House. During his service, he traveled to 44 U.S. states, Mongolia, Germany, Spain, and India.
In 2006, Jeff moved on from the Secret Service in order to start his own business. Fueled by his passion for fitness, he started a personal training business specializing in the use of kettlebells, the same weights he used during his Secret Service training. As an international importer of kettlebells, Jeff also used the business for B2B and B2C sales of the fitness equipment.
After publishing two books in 2008, Jeff turned his focus to public speaking and developing his personal brand. A year later, he started Killer Shark Marketing, a small firm that builds custom websites and marketing campaigns for medical practitioners. His focus for 2016 is mentoring other entrepreneurs through video tutorials on subjects ranging from legal tips to sales strategies, as well as other areas he has struggled with during his own entrepreneurial journey.
As important as marketing and sales skills are for entrepreneurs, what’s even more important is learning how to build a mentor group. Jeff’s best work is being a mentor for young entrepreneurs.
Thanks for Listening!
Subscribe to The Creative Giant Show on iTunes to get all the latest episodes delivered straight to your preferred mobile device. This is the perfect option for listening to the show in the car, on the subway, or while you’re working out. Plus, you won’t have to fuss with figuring out how you’re going to listen.