Marissa Bracke

Successful Launches In The Past Don’t Make You Innovative Today

Editor’s Note: This is a guest post by Marissa Bracke. Just because people are buying your stuff doesn’t mean your tactics are effective. Sometimes it’s just a lack of alternatives. As an (admittedly oversimplified) example of this idea, look at the airline industry. The airlines make a lot of money. So if we assume that [...]

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The Celebrity Conundrum: How To Use Your Status Without Losing Yourself

Editor’s Note: This is a guest post by Marissa Bracke. You don’t get to decide whether you’re a guru*. First, we have to establish two things: one, you control your own reactions, and two, you cannot control others’ reactions. If you’re with me on that, continue on. If you’re not, go ahead and stop reading, [...]

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The Mary Poppins Secret to Productive Momentum

Editor’s Note: This is a guest post by Marissa Bracke. Many of us grew up being told that we could play only after we finished our work, that we could have our dessert only after we ate all of our dinner, and that we could reward ourselves only after we good ‘n duly earned it. [...]

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Four Realities Of Being A Big Shot

Editor’s Note: This is a guest post from Marissa Bracke. There is a tipping point between being just another struggling entrepreneur and becoming a Big Shot. Those who do well in the transition tend to keep some grounding in the finite (and often fleeting) nature of being the Big Shot. But we’ve all seen the [...]

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Launch Fatigue and How Not To Be An Infomercial

Editor’s Note: This is a guest post from Marissa Bracke. I’m exhausted. I spend more time trying to discern valuable, stand-alone content and content that’s pushed primarily to hoist an offer on me than I do enjoying the content. It’s as if someone coopted the watercooler for advertising space. What I’ve got is a bad [...]

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The 3 Tribes Within Your Tribe

Editor’s Note: This is a guest post by Marissa from MarissaBracke.com. We all know that our businesses depend on people, and much of the advice about growing your business focuses solely on getting more people to know, like, and trust you or your business. Scaling communications and relationships is incredibly challenging, though, and what adds [...]

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